Q: What is the Brazilian Blowdry treatment?
A: It is a specially formulated revitalising and rejuvenating treatment for the hair that reduces frizz and curl. The patent-pending formula restores and restructures hair by infusing natural keratin deep into the cuticle. The keratin is bonded into the cuticle by the heat of the flat iron to relax the hair’s sub-cuticle layer.

Q: How long does the treatment take?
A: Please allow a 3 to 4 hour window.

Q: What results can be expected after the treatment?
A: The hair will be more manageable and take less time to style. It will be noticeably softer and straighter, with added life and shine.

Q: Can hair be coloured before the treatment?
A: Yes. A great time to have the treatment done would be directly after permanent colour, semi-permanent or highlights. The treatment will extend the life and seal the colour in, leaving it vibrant, however, for demi-gloss or toners have color done 3-5 days after treatment for optimal results. You cannot colour the hair for 2 weeks after the treatment is carried out.

Q: Can the treatment be done on chemically treated hair, previously relaxed or straightened hair?
A: Yes. It is recommended to wait two weeks between any chemical services.

Q: How many days after the treatment before the hair can get wet or be washed?
A: You must wait 3 days (72 hours) before washing your hair or swimming.

Q: Can the hair be pulled back or clipped up during the 72-hour waiting period?
A: No. The hair should not have any impressions made by using bands or clips.

Q: What should be done if the hair gets wet during the 72-hour waiting period?
A: Blow the hair dry and straighten with medium to low heat immediately.

Q: What kind of shampoo and conditioner should be used?
A: Keratin Care Shampoo & Conditioner (Sodium-Chloride Free) or Keratin Colour Care Shampoo & Conditioner (Sodium-Chloride and Sulfate Free).

Q: How often can the treatment be carried out?
A: The treatment can be done as often as every 4-6 weeks.

Q: Is the re-application of the treatment done on the entire head or just on the new growth?
A: The re-application should be done on the entire head as the build-up of keratin can only improve, not harm, the hair.

Q: How long will the treatment last?
A: The treatment lasts 3-5 months, depending on lifestyle and maintenance, provided the client follows all after care instructions.

Q. Will frequent swimming affect the treatment?
A. Yes. If swimming frequently, the chlorine (or salt water) will strip the treatment from the hair quicker, meaning that the effects will not last as long.

Q: Should the hair be cut before or after the treatment?
A: We recommend that the hair be cut after the treatment, as the hair will have a smoother texture and will lie differently.