The COVID-19 virus has undoubtedly had a devastating effect on the hair industry. We have seen the entire industry come to a standstill – with salons and suppliers closing their doors for the foreseeable future. As a salon owner, freelance hair extensionist or hair replacement specialist, you may be full of angst about what the next few months hold. Not only are you worrying about your financial situation, but you are also worrying about your clients, and how they will cope over the coming months without being able to come in for maintenances, removals and refits.
At CrownCouture we have put together a hit list of ideas you could carry out to keep your clients believing in you, trusting you and knowing that (although you can’t get to them) you still care. Give them the help and advice they need during their COVID-19 lockdown.
1. HAIR EXTENSION & HAIR REPLACEMENT LOCKDOWN SURVIVAL PACKS
While as professionals we never encourage clients to tinker with their extensions or hair unit themselves at home, these are unusual times. Some clients will have been due a removal or maintenance but didn’t have the foresight to book in before everything shut down. For some of these clients it may be more detrimental to the client’s natural hair to leave their extensions or hair unit hanging for up to 12 weeks (or more) whilst we all obey the government guidelines.
Why not put together lockdown survival packs that you could sell to your clients in order to alleviate their concerns? You could include essential items such as pliers, and bonding agents so they can maintain or remove their extensions and hair systems temporarily so as not to cause any damage to their natural hair. In addition, you could offer packs of clips which they can sew on themselves which will allow your client to transform their wefts or hair units into a more temporary option until the lock down is over.
To purchase any of the necessary tools for your clients please visit our website here.
2. HOW TO VIDEOS
In combination with the lock down survival packs, you could create a few simple how-to videos showing your clients exactly how to safely remove/tighten their extensions/hair systems in the meantime. These can be uploaded to your YouTube channel or added to a closed FB group where only your clients can access them.
3. AFTERCARE PRODUCTS
Sell your clients the recommended aftercare products required to keep their extensions in good condition while they can’t leave the house. You could make up an ‘essentials’ pack containing hair extension shampoo, conditioner, hair mask and hair oils. Remind them that now they have time on their hands, they could use this time to get their hair extensions in tip-top condition.
At CrownCouture we supply all of the necessary aftercare products to keep your clients hair in great condition. Visit our online shop here.
4. EMAIL CLIENTS THEIR AFTERCARE INSTRUCTIONS
Make available your aftercare instructions. Drop your clients a DM to tell them you have aftercare instructions available if they require a refresher on how to care for their extensions. You could either email, DM or post them your aftercare instruction order to keep them right. If you don’t have a ready prepared set of aftercare instructions, at CrownCouture we retail aftercare documents which you can post to your clients. Simply order them online.
5. LET THEM KNOW YOU ARE STILL THERE
Be available. Let them know you are at the end of the phone or on social media and email if they require support. Your client will have genuine concerns about their hair, and in order to maintain loyal custom, it is important to continue open communication throughout this lockdown period.
6. MAKE A POST LOCKDOWN PRIORITY APPOINTMENT LIST
Post a pinned note to your social media to let clients know they must contact you should they wish to be added to your priority appointment list. Get your clients booked in for their maintenance/refit as soon as you know that you are allowed to return to work. Ensure to follow government guidelines on lockdown, social distancing and safe return to work dates.